Managing Director/New York
Wendy Mendenhall has more than 20 years of successful international experience in business leadership and management, with a particular focus on business development, client relations, program execution, marketing communications/public affairs, and the development of partnerships with major corporations.
She has led BritishAmerican Business (BAB) in New York since 2008, playing a central role in its growth in the United States and on a transatlantic basis. She also serves on BAB's Executive Committee and Board of Directors, as well as on the Board of its Foundation and the Executive Committee and Board of Directors of the British-American Business Council, the largest transatlantic business network.
As BAB's MD in New York, Wendy has been responsible for all aspects of BAB's leadership in the United States, including the planning and execution of its programming, business development, membership, communications, HR, fund-raising and service development strategies. Despite the challenging economic environment, she has grown both BAB's service offering and membership base (particularly among major multinationals) every year throughout this period; and established major partnerships with many of the world's leading companies, as well as with Government.
Prior to her appointment to lead BAB's New York office, Wendy served as BAB's Director of Event Marketing and Corporate Sponsorships, doubling the scope of both its event programming and sponsorship offerings.
Before joining BAB, she was a key player in the successful US launch of Richmond Events, the leading UK-based producer of high-level business conferences; worked as a Marketing and Communications specialist for NatWest Markets; and (before relocating to New York City in 1993) spent four years lobbying on health care issues in Pennsylvania, crafting legislation, organizing grassroots campaigns and presenting testimony before the legislature.
Wendy holds a B.S. in Marketing and Communications from Emerson College in Boston, Massachusetts.