Adam is a Co-Founder & Partner of Bright Partnerships Worldwide, a multi-award-winning partnership marketing consultancy at the forefront of integrated brand storytelling. Founded in 2013, and with offices in London and New York, Bright is a full-service agency specialising in leveraging the power of partnerships in sport, music, culture & entertainment to engage audiences and change perceptions.

Adam has over 25 years’ experience in the industry, working with global brands, rightsholders and talent. In 2023, after many years supporting a growing number of international and domestic US clients activating their partnerships in the US, Adam and his two business partners made the decision to formerly expand Bright’s operations to the US. The US office is based out of Soho Works in Brooklyn, New York, a collaborative workspace for the creative industries.