Boldspace | Make them care: How to build your brand into a cause

Wednesday 7th May, 08:45am BST
Hear from purpose-driven industry leaders Kirsty Woodbridge, Global Head of Communications at Parkrun, Georgina Holland, Head of Marketing at Abel & Cole and Gabrielle Mundy, Senior Sustainability Executive at Wolf & Badger.
Social justice and sustainability are topping the list of consumer priorities in 2025. Consumers say they care about values. Younger generations tell us they’d boycott harmful brands. But does purpose sell without brand desirability? And how can brands use their desirability to get their audiences more invested in the mission?

Boldspace | Earned vs. Owned: Where should businesses place their bets?

Thursday 24th April, 08:45am BST
Join Boldspace as they hear from Saskia Graepel, Head of External Communications at Deloitte, Jo Ogunleye, B2B Communications Lead (UK&I) at Google, and Holly Marshall, Chief Communications & Marketing Officer at Nottingham Building Society.

Earned coverage promises the opportunity to build credibility and trust, while owned content offers control and consistency. Striking a balance between the two is essential for organisations looking to drive awareness, grow understanding, influence audiences and deliver a measurable impact through their work.