Prior to co-founding CanO Water, Josh was DJ’ing across Europe and ran a successful events business showcasing some of the UK’s best up-and-coming artists.

CanO Water was created in 2015 after an eye-opening trip to Thailand, in which Josh and his two best friends witnessed plastic pollution first-hand.

With a genuine belief that CanO Water could make a difference, Josh decided to give up what he knew and take on the corporate giants in a bid to reduce single-use plastic.

For Josh, running a disrupting challenger brand with purpose at its core and educating consumers on the importance of authenticity and brand mission has always been a passion. This has been reflected throughout CanO Water and its success.

In a bold move, CanO Water is expanding its presence in the United States, particularly in California, this year. Josh aims to bring the brand’s mission of reducing single-use plastic to a new audience, further solidifying CanO Water’s position as an impactful player in the global sustainability movement.

Josh was awarded a ‘Forbes 30 under 30’ and named as one of the coolest people in Food and Drink.