Croud’s guide to Black Friday 2019

Last year, 165 million people shopped over Cyber Weekend, with Black Friday pulling in a record $6.22 billion in online sales. Cyber Weekend and the subsequent holiday season represents a huge opportunity for retailers – so what did we learn from last year and how can retailers set themselves up for success?  

One of our member agencies, Croud, the global digital marketing agency, has created a Black Friday guide, filled with tips & tricks to help retailers maximise their return during the shopping period. The guide, which also looks back at the key trends from 2018, provides recommendations in the lead up to the sales as well as the best practices to follow. 

The free guide can be downloaded here.