Juha Järvinen is Chief Commercial Officer at Virgin Atlantic. He leads the Commercial function which includes Airline Commercial with network planning, joint venture with Delta and Air FranceKLM, partnerships, revenue management & distribution, corporate and travel trade sales, Virgin Atlantic Holidays tour operator business, Virgin Atlantic Cargo, government & industry affairs and sustainability.

Juha joined Virgin Atlantic as Chief Commercial Officer in January 2019 from Finnair Plc, where he had been Chief Commercial Officer and Executive Board Member since 2014 and Managing Director of Finnair Cargo from 2012 to 2016. He led the Nordic network airline’s commercial Asian expansion, making Finnair the largest European airline in Japan, and one of the largest for EuropeChina traffic, in addition to joint ventures on North Atlantic and Europe-Japan with its oneworld airline partners. Prior to Finnair, Juha held a number of senior commercial and operations positions at SAS Scandinavian Airlines in various European locations during his 14 years at the airline.

Juha has been an active Board member at APEX (Airline Passenger Experience Association) for five years, serving as chairman of the board during 2018-2020. APEX, a US based non-profit association representing global airline, technology and entertainment industry, look at ways to continue to improve customer experience as well as organise world leading travel industry conferences– something that links in very well with our Velocity strategy.

Juha holds an MBA from Danube University in Austria and a BA Honours from London Metropolitan University Business School. He resides in London with his spouse. Loves travelling and exploring the world. Enjoys going to the gym, running or a bikram hot yoga class.