Recognising a gap in the market for a brand that answers the call of the ‘bet-your-ass-I-can’ over-50s, Lyndsey set up 55/Redefined to fly the flag for those who may be getting older but have no intention of slowing down. Their consumer lifestyle site Life/Redefined now has an audience of over 125,000 over-50s globally.

Commercially, Work/Redefined & Jobs/Redefined enable businesses to Attract, Grow & Engage over 50s talent and consumers and is solving Age Strategy globally for the world’s largest firms.

A serial entrepreneur and a regular commentator in the media, Lyndsey has been recognised in the ‘UK’s Top 35 Businesswomen’ by Management Today and The Sunday Times and is one of the ‘UK’s 50 Most Inspirational Female Entrepreneurs.’ This year she has been shortlisted for the Veuve Clicquot Bold Future Award.