BritishAmerican Business, in partnership with Brandpie, is delighted to welcome you back to our Power of Purpose Series exploring the role of purpose in business. Corporate purpose has become more important than ever as companies review their business strategies in light of the pandemic and changes to the world of work. We have seen how purpose has evolved for both internal and external stakeholders to help inspire, engage and motivate.

Join us to hear from a panel of leading marketing executives from Mars Petcare, Diageo and Delta Air Lines, who are responsible for the strategy behind building brand awareness and communicating their company purpose. Our panel will share their insights on how purpose helped them inspire, engage and give their organization a sense of direction.