Business Briefing: Using Big Data to Win Voters and Customers – Lessons from the US Elections
As the US Primaries get underway this autumn, the role that big data and social data will play in the election campaigns is set to have a huge influence on who will be sat in the White House come November 2016 and is widely considered to be a watershed moment for big data campaigning.
Both parties will be hiring experts to help them use vast quantities of data on the electorate to deliver innovative, engaging and critically – targeted messages, to help them secure votes.
This briefing held in partnership with Cambridge Analytica, will help you understand the revolution that the combination of big data and social data is having on US politics and what it means for your business.
The discussion will cover:
- Using big data to know your voters – and ultimately your customers
- A marketing masterclass: developing targeted and individualised messaging for the electorate and consumers
- Social media data – Lessons from the campaign trail
- How to implement these strategies in the commercial world for business success
- Balancing innovation and data protection
Speakers include:
- Alexander Nix, CEO, Cambridge Analytcia
- Kriti Sharma, Head of Big Data and Advanced Analytics, Data Systems and Insights, Africa, Barclays
- Jonathan Steuer, Chief Research Officer, TiVo Research
Download a copy of Network Magazine, US Elections Special Edition here.
Event Details:
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Date |
Tuesday November 17th 2015 |
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Time |
8:00am – 9:30am |
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Location |
EY 1 More London Riverside London SE1 2AF |
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Attendance Fees |
Complimentary to members and guests. |
