Chicago, Ill., July 16, 2024 – rEvolution, the global leader in sports marketing, has been named the sports marketing agency of record (AOR) for the global fashion and lifestyle brand, J.Lindeberg. 

The appointment follows J.Lindeberg’s recent announcement (July 2), which sees it become the Official Clothing Supplier of the DP World Tour – golf’s global Tour with 44 tournaments in 24 countries.  The DP World Tour attracts top-tier talent from across the globe with J.Lindeberg’s latest partnership set to significantly elevate both the on- and off-course experience for staff, fans, and J.Lindeberg ambassadors such as DP World Tour players Viktor Hovland and Matt Wallace. 

rEvolution will support J.Lindeberg and deliver integrated marketing solutions spanning PR and communications, digital content, social influencer engagement, and hospitality activities to increase brand awareness and strengthen the brand’s influence in the world of golf.   

“Partnering with rEvolution marks an exciting chapter for J.Lindeberg,” said Hans-Christian Meyer, CEO of J.Lindeberg. “With a shared commitment to innovation and excellence, we are excited to leverage rEvolution’s integrated solutions to further amplify a new era of style and sophistication to the golfing community.” 

“We are thrilled to join J.Lindeberg in their exciting new partnership with the DP World Tour,” said John Rowady, founder and CEO of rEvolution. “rEvolution has a history successfully helping connect brands across the golf landscape. J.Lindeberg’s push to reintroduce its brand and differentiating styles into the biggest stages in sport signals a passionate management team intent on growth. That’s rEvolution’s sweet spot; to help brands perform better with their audiences to drive business and community results.” 

Founded in Stockholm, Sweden, in 1996, the renowned Swedish clothing brand aims to inject style and energy to golf by changing how players all over the world dress on and off the course.  

As part of the exclusive, multi-year partnership with the DP World Tour, J.Lindeberg will also serve as the Official Clothing Supplier for two of the Tour’s most iconic events in 2024 – the Genesis Scottish Open, which took place this past weekend at The Renaissance Club, North Berwick; and the BMW PGA Championship, at Wentworth Club, Virginia Water (September 17-22), the penultimate event in the prestigious Rolex Series. 

In addition to outfitting DP World Tour personnel with a range of bespoke products tailored to active and travel-intensive lifestyles, J.Lindeberg will also extend its distinctive signature styles and innovative sports apparel to the golfing community at these select events. 

J.Lindeberg will have access to rEvolution’s full suite of services and industry experts to produce authentic campaigns that successfully drive business performance. The account will be led by Executive Vice President, Merrick Haydon, who will oversee the global integrated client services team from rEvolution’s international headquarters in London.   

“We are delighted to join J.Lindeberg on their journey to redefine the golf apparel landscape,” said Haydon. “Our integrated approach will leverage innovative marketing strategies and authentic storytelling to enhance J.Lindeberg’s brand presence globally. This partnership highlights our commitment to creating impactful engagements that resonate deeply with both golf enthusiasts and fashion-forward audiences.”