For the first time, we have been able to evidence the positive correlation between business performance and purpose through the Brandpie FTSE 350 Report: Purpose Matters – an analysis of the FTSE 350 companies, in partnership with Griffith University.

In this LinkedIn Live launch of the report, Joanne Kerr, Head of Purpose at Brandpie, and Nick Barter, Professor at Griffith University, will take you through the findings, which include:

•  Compared to those that don’t have one, FTSE350 companies with a purpose statement have a statistically higher return on equity and return on assets percentage.
• FTSE350 companies with a concise purpose statement of 16 words or less have a statistically higher return on equity and return on assets percentage, and D/E ratio.